SEO / SEM
“Our website had not done anything in 9 years. We started working with Liz and she generated more in 6 months than we did the previous 9 years. She understands how Google works and is well read on the latest web developments. I highly recommend her talents.” – Kevin Ripp, TeamAquafix.com
“Oh, that is beautiful! That was fast! The first page is in sight and I’m above Eco-painting and Badger already. Nice work.”- Eric Welch, EricWelchPainting.com
Liz, thanks so much for the tremendous job you’ve done on my SEO project! You’ve been very attentive to my questions and goals through out the process, and the result are great!” – Jim Stroede, Hayward Fishing Guide
“More people are finding me now through my web site than the ads on the Isthmus. That was not happening last year. You Are a Genius, Thank you.”
- Tim Quigley, QuigleyDecksandFence.com
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“WOW! LogicTraX rankings jumped up fast!! page 1 and 2 for Railcar Tracing and Railcar Tracking on Google… nice work!”
- Nathan Hess, Creative Director, FinishLine Studios
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“Liz’s abilities with Search Engine Optimization (SEO) are astounding! I have known Liz for quite a number of years, and she has yet ceased to amaze me! The thought, quality, and professionalism she dedicates to her profession is stellar! Not only do I value her thoughts and opinions, but I also gain respect for clients who see her value and choose to work with her!”
-Gjeret Stein, Owner and Systems Engineer, Sensible Gurus
“Thanks Liz, each day you educate me more. We knew you were the right person to work with.” -Charles Sutphen, One Lucky Dog Bakery
“Getting some great traction on the SURevolution product. Between their recent Elle magazine press and your fabulous SEO, know I am on to some great results…my SURevolution jewelry sales are getting stronger!”
-Chioma Amegashe, Founder & CEO, MOSAIC
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There are two basic ways I can help drive customers to your website: through SEO and SEA, which both fall under the umbrella of yet another alphabet soup acronym, SEM (search engine marketing).
What is SEO?
Everyone wants their website to be one of the first listed in Google, Yahoo, and other search engines. I can help make that a reality for you through search engine optimization. This might mean simply including the right keywords on your website. It can also involve link building and improving your title tag, anchor text, and other page elements. Most importantly, it makes your website useful and relevant to those searching for your business or service.
What is SEA?
Search engine advertising or SEA refers to what you can do to get your website on the first pages of search engines by paying to be in the sponsored link section (the ads that appear in the right column of a Google or Yahoo search results page).
Google AdWords and Yahoo Sponsored Search are the two strongest SEA services. There are two great benefits to both services:
1. You’re able to reach people at the “magic moment” when they’re actually looking for information about your products and services.
2. You pay only when someone clicks on your ad. You decide what you’re willing to pay, it could be as little as $0.20 per click to as much as $5 or more. You set a daily budget, guaranteeing that you will never overspend.
