LizWelsh.com

I wrote (a few pages in) a book!

Check it! Apple Pro Training Series: Aperture 3 by Dion Scoppettuolo is now on bookshelves.

I had a wonderful opportunity to write three photographer cameos for the book while discovering even more reasons I want to buy Aperture 3.

Apple Pro Training Series: Aperture 3

M3 is alive!

This is one of those websites that calls for a more sober style of writing, unlike, say, some of the PETA projects I worked on years ago. The former, generally speaking, is more difficult to pull off than what’s typically known as “creative writing.”

Once again, I worked with the design and dev wizards at Planet Propaganda to bring this project to life. Congratulations to Planet and M3 on the launch!

“You did a super job making the copy read as though it was a seamless extension of our company. Your writing style stayed very true to our business, which isn’t an easy task!”

- Krissy Bystrom Emery, Marketing Advisor, M3 Insurance Solutions for Business

Plonk Wine Merchants has launched!

I’m a beer connesuir myself (that might be a slight understatement), but when I got a call from the delightful Etty Lewensztain, owner of start-up Plonk Wine Merchants, I simply couldn’t say no to working on such a cool website.

Plonk Wine Merchants is the ultimate online destination for cool, artisanal, off-the-beaten-path value wines. All of Plonk’s wines, many of them organic, biodynamic, or “diamonds in the rough” are priced strictly at $30 or below. Hat tip to Stoffa Productions for the spiffy site!

Our work involved addressing technical considerations related to the search-engine “friendliness” of the website as it was designed and developed by Stoffa Productions.

We evaluated design concepts, information architecture, and backend coding to provide feedback on W3C web standards and SEO best practices including clean, semantic markup, header tags, page size, “crawlability,” navigation, deprecated code, and use of html-visible copy. We also developed titles and metadata and an inbound linking strategy.

On Stoffa’s side, I supported the project by writing both the project description on their website and the newsletter announcing the project.

Cheers!

Newsletter

Here’s a sneak peek at a new project I worked on (SEO for Plonk and copywriting for Stoffa). Can’t wait to see the site launch next week!

Act 8

After five years of deliberation I’ve finally signed up to ride my bike for 300 miles over 4 days to help raise over $300,000 for AIDS Network in August. The eighth annual Wisconsin AIDS Ride is my year and I’m signed up and ready to go! If you want to donate, my fundraising goal is $1600, and you can donate online or find out more about the ride at http://actride.org/.