Creative Writing Technical Writing SEO/SEM

Archive for July, 2009

Beyond Hello

Thursday, July 30th, 2009

The good people at Planet Propaganda gave me the opportunity to bid on an SEO and writing job for Madison-based mystery shopping company Beyond Hello. I’m happy to say I got the project. That was at the beginning of the year, and our work is now complete.

I had so much fun writing the copy for their website, in large part because the people I got to work with were some of the friendliest and most genuine people I’ll ever have the good fortune to collaborate with. Planet did a phenomenal job on their website. Take a look!

Beyond Hello homepage

Liz Merfeld Professional & Personalized

"Our website had not done anything in 9 years. We started working with Liz and she generated more in 6 months than we did the previous 9 years. She understands how Google works and is well read on the latest web developments. I highly recommend her talents."

Kevin Ripp,

Google Adwords Qualified Professional

Yahoo Ambassador


Examples of previous work

Magazine & Newspaper Writing:

Madison Magazine


EventDV magazine

Streaming Media magazine

Streaming Media Producer

eContent magazine

EventDV Live digital magazine

Book Writing:

Apple Pro Training Series: Aperture 3 by Dion Scoppettuolo

Book Copyediting and Proofreading:

Designing with Web Standards, 3rd edition

Apple Training Series: iLife '11

Adobe CS5 Design Premium How-Tos: 100 Essential Techniques

Adobe Premiere Elements 7: Classroom in a Book

Video with Adobe Flash CS4: Professional Studio Techniques

Refocus: Cutting-Edge Strategies to Evolve Your Video Business


Writing for the Web:


Orange Shoe Personal Fitness

Le Personal Chef

Ignite Technologies

Service Thread

Stoffa Productions