The Experts’ Guide to 100 Things Everyone Should Know How to Do, compiled by Samantha Ettus, is based on the premise that often “the simplest things are the hardest to master.” The simplicity of no-brainers such as washing your hair, telling someone a story, or even breathing makes it so these primitive tasks come naturally–but at what price? We are doing them–and ourselves–an injustice, she reasons, by not taking the time to become maestros of mundane activities.
To guide readers in perfecting their handshaking or lipstick-applying skills, she has compiled 100 chapters of golden rules, techniques, and instructions from 100 experts. It was this book–no offense intended-that came to mind when we approached the subject of creating a demo.
The mid-1960s saw the advent of revolutionary film format Super 8–nowadays a medium used to conjure up memories of the “old days” our parents keep cocooned in cobwebbed basements and cold attics. In the ’70s, boys racing their bikes on dirt tracks kick-started a phenomenon that became known as bicycle motocross, or BMX. And in the ’90s, Joe Simon apparently developed a thing for old-school hobbies involving damage, scratches, dirt, and dust.
"Our website had not done anything in 9 years. We started working with Liz and she generated more in 6 months than we did the previous 9 years. She understands how Google works and is well read on the latest web developments. I highly recommend her talents."
Examples of previous work
Magazine & Newspaper Writing:
Book Copyediting and Proofreading:
Writing for the Web: