Creative Writing Technical Writing SEO/SEM

Archive for March, 2009

Deconstructing the Demo

Tuesday, March 10th, 2009

Deconstructing the Demo

The Experts’ Guide to 100 Things Everyone Should Know How to Do, compiled by Samantha Ettus, is based on the premise that often “the simplest things are the hardest to master.” The simplicity of no-brainers such as washing your hair, telling someone a story, or even breathing makes it so these primitive tasks come naturally–but at what price? We are doing them–and ourselves–an injustice, she reasons, by not taking the time to become maestros of mundane activities.

To guide readers in perfecting their handshaking or lipstick-applying skills, she has compiled 100 chapters of golden rules, techniques, and instructions from 100 experts. It was this book–no offense intended-that came to mind when we approached the subject of creating a demo.

Super 8 and the BMX Factor

Tuesday, March 10th, 2009

Joe Simon Productions: Weddings, Super 8, and the BMX Factor

Joe Simon on the handlebars of a BMX bike

The mid-1960s saw the advent of revolutionary film format Super 8–nowadays a medium used to conjure up memories of the “old days” our parents keep cocooned in cobwebbed basements and cold attics. In the ’70s, boys racing their bikes on dirt tracks kick-started a phenomenon that became known as bicycle motocross, or BMX. And in the ’90s, Joe Simon apparently developed a thing for old-school hobbies involving damage, scratches, dirt, and dust.

Liz Merfeld Professional & Personalized

"Our website had not done anything in 9 years. We started working with Liz and she generated more in 6 months than we did the previous 9 years. She understands how Google works and is well read on the latest web developments. I highly recommend her talents."

Kevin Ripp,

Google Adwords Qualified Professional

Yahoo Ambassador


Examples of previous work

Magazine & Newspaper Writing:

Madison Magazine


EventDV magazine

Streaming Media magazine

Streaming Media Producer

eContent magazine

EventDV Live digital magazine

Book Writing:

Apple Pro Training Series: Aperture 3 by Dion Scoppettuolo

Book Copyediting and Proofreading:

Designing with Web Standards, 3rd edition

Apple Training Series: iLife '11

Adobe CS5 Design Premium How-Tos: 100 Essential Techniques

Adobe Premiere Elements 7: Classroom in a Book

Video with Adobe Flash CS4: Professional Studio Techniques

Refocus: Cutting-Edge Strategies to Evolve Your Video Business


Writing for the Web:


Orange Shoe Personal Fitness

Le Personal Chef

Ignite Technologies

Service Thread

Stoffa Productions