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Archive for the 'SEO' Category

Google Page 1 for Painter

Saturday, March 24th, 2012

When Madison-based house painter Eric Welch first called me, he was puzzled about why he couldn’t find his website in Google. I was too: We couldn’t find it at all unless we Googled his name along with it. I searched to page 11 for painters in Madison and then gave up.

Hired to optimize the website, ericwelchpainting.com, I wrote new copy for each page, and added a page on eco-friendly paints (he uses only no- and low-VOC paints). I updated his titles and metas and worked with him on his local listing and some incoming links.

The result: If you search Google for “painters madison wi” and “house painters madison wi,” among other key phrases, he’s on page 1. What’s more, he is second only to that painting company that shares a name with the first book of the Bible. You know the one. Other competitors are left in the dust. Congratulations!

The best part for me was helping a small business owner compete with larger companies, and even more meaningful to me is his insistence on using only paints that are gentler on the environment and on the lungs of his customers and workers.

Eric Welch Painting

Another SEO Success

Thursday, February 23rd, 2012

The goal was simple: Get Jim Stroede’s Fishing Guide Service on the first page of Google for the key phrase “Hayward fishing guide.” Done.

“Liz, thanks so much for the tremendous job you’ve done on my SEO project! You’ve been very attentive to my questions and goals through out the process, and the result are great!” – Jim Stroede

Jim Stroede Fishing Guide Service homepage

Inroads Ireland Tours

Monday, October 24th, 2011

Just Google Ireland Summer Tours, Backroads Ireland, Southern Ireland Tours, Summer Ireland Tour Package, Ireland Tours 2012, Ireland Tour Operators, or similar searches, and you’re bound to find Inroads Ireland Tours on the very first page. Another handful of search phrases will bring up the company’s website on page 2 and 3.

I’ve been working on this site since last spring, and since then their presence on the web has gone from “you’ll find them if you Google their company name” to what it is today. Each month we see improvements!

Inroads Ireland Tours homepage

Major Search Improvements for Thrive!

Tuesday, June 14th, 2011

Thrive is the economic development partnership for the Madison region committed to providing businesses with access to capital, growing the region’s industries and sectors, and sharing best practices across communities. Only about a month after our Search Optimization, Thrive has quickly increased its search presence on Google for many different areas of their website.

American Home Consultants – Google Page 1!

Monday, June 13th, 2011

Robert Runchey of American Home Consultants LLC, recently came to us in April to help him with search optimization for his website. He came to us with a solid website including quality information but needed us to help him utilize the rights keywords for searching. We researched his competitors and others in the industry, implemented Google Analytics, and took advantage of some missed opportunities with inbound links.

Here are some of the searches you can find him under:

home energy inspection madison wi
certified energy auditor wi
wisconsin energy star homes madison wi
home energy audits madison wi
home air quality testing madison wi

Dan’s Service Plus #1 on Google

Tuesday, March 15th, 2011

In February I optimized a Wausau, WI, plumbing company website for lucrative search terms such as “plumbing central wi.” In early March, Dan’s Service Plus‘ website rankings shot through the roof (previously, you could find the website on Google only by searching for terms like “Dan’s Service Plus”).

plumber central wi

Here are some results that appeared as soon as Google’s spiders crawled the new-and-improved website:

Page 1, first result:
plumber central wi
residential plumbing central wi
heating contractor central wi
master plumber central wi
commercial heating central wi

Page 1, result 3:
commercial plumbing wausau wi

Page 1, result 4:
plumber wausau wi
heating technician central wi

Page 1, result 5:
plumbing central wi

Page 1, halfway down the page:
heating contractor wausau wi

Now, the challenge for the Dan’s Service Plus will be to make those rankings stick (which is why it is sometimes a good idea to engage SEO companies on a longer-term basis).

Liz Merfeld Professional & Personalized

"Our website had not done anything in 9 years. We started working with Liz and she generated more in 6 months than we did the previous 9 years. She understands how Google works and is well read on the latest web developments. I highly recommend her talents."

Kevin Ripp,
Owner,
Aquafix



Google Adwords Qualified Professional


Yahoo Ambassador


Experienced

Examples of previous work

Magazine Writing:

EventDV magazine

Streaming Media magazine

Streaming Media Producer

eContent magazine

EventDV Live digital magazine

Book Writing:

Apple Pro Training Series: Aperture 3 by Dion Scoppettuolo

Book Copyediting and Proofreading:

Designing with Web Standards, 3rd edition

Apple Training Series: iLife '11

Adobe CS5 Design Premium How-Tos: 100 Essential Techniques

Adobe Premiere Elements 7: Classroom in a Book

Video with Adobe Flash CS4: Professional Studio Techniques

Refocus: Cutting-Edge Strategies to Evolve Your Video Business

SEO:

bakertilly.com

mononaterrace.com

xes-inc.com

capitol-west.com

plonkwinemerchants.com

beyondhello.com

madisonalternativerealtors.com

carlofet.com

shopmosaiconline.com

teamaquafix.com

oneluckydogbakery.com

integratedartllc.com

madisonrealtyguy.com

americanindustrialsystems.com

mackenzieaviation.com

quigleydecksandfence.com

logichaul.net/logictrax/

appliquesquiltsandmore.com

paperorchidstationery.com

Writing for the Web:

beyondhello.com

m3ins.com

Ignite Technologies

Stoffa Productions


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