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	<title>Liz Welsh &#187; SEM</title>
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	<link>http://lizmerfeld.com</link>
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		<title>Plonk Wine Merchants has launched!</title>
		<link>http://lizmerfeld.com/archives/196</link>
		<comments>http://lizmerfeld.com/archives/196#comments</comments>
		<pubDate>Mon, 15 Mar 2010 23:39:57 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[SEM]]></category>

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		<description><![CDATA[I&#8217;m a beer connesuir myself (that might be a slight understatement), but when I got a call from the delightful Etty Lewensztain, owner of start-up Plonk Wine Merchants, I simply couldn&#8217;t say no to working on such a cool website. Plonk Wine Merchants is the ultimate online destination for cool, artisanal, off-the-beaten-path value wines. All [...]]]></description>
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		<title>Newsletter</title>
		<link>http://lizmerfeld.com/archives/184</link>
		<comments>http://lizmerfeld.com/archives/184#comments</comments>
		<pubDate>Mon, 08 Mar 2010 23:09:45 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[copyediting & proofreading]]></category>
		<category><![CDATA[SEM]]></category>

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		<description><![CDATA[Here&#8217;s a sneak peek at a new project I worked on (SEO for Plonk and copywriting for Stoffa). Can&#8217;t wait to see the site launch next week!]]></description>
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		<title>Social Networkers Still Love E-Mail</title>
		<link>http://lizmerfeld.com/archives/164</link>
		<comments>http://lizmerfeld.com/archives/164#comments</comments>
		<pubDate>Wed, 17 Feb 2010 15:42:48 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[SEM]]></category>

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		<description><![CDATA[With reports of young people abandoning e-mail to communicate via social networks, Facebook developing its own full-featured Webmail. Social Networkers Still Love E-Mail &#8211; eMarketer.]]></description>
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		<title>Beyond Hello</title>
		<link>http://lizmerfeld.com/archives/172</link>
		<comments>http://lizmerfeld.com/archives/172#comments</comments>
		<pubDate>Thu, 30 Jul 2009 19:48:47 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[writing projects]]></category>

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		<description><![CDATA[The good people at Planet Propaganda gave me the opportunity to bid on an SEO and writing job for Madison-based mystery shopping company Beyond Hello. I&#8217;m happy to say I got the project. That was at the beginning of the year, and our work is now complete. I had so much fun writing the copy [...]]]></description>
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		<title>Searching for Growth</title>
		<link>http://lizmerfeld.com/archives/53</link>
		<comments>http://lizmerfeld.com/archives/53#comments</comments>
		<pubDate>Mon, 04 May 2009 17:06:01 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[SEM]]></category>

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		<description><![CDATA[A letter to the editor I recently had printed in Inc. magazine: Searching for Growth Thank you for the prudent advice about outsourcing search-engine optimization [Ask Inc., January/February]. It&#8217;s a shame that some SEO firms aren&#8217;t above taking advantage of unknowledgeable customers with inflated fees. Fortunately, I&#8217;m beginning to see that more businesses are catching [...]]]></description>
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		<title>Inc. Magazine Letter on SEO</title>
		<link>http://lizmerfeld.com/archives/52</link>
		<comments>http://lizmerfeld.com/archives/52#comments</comments>
		<pubDate>Mon, 04 May 2009 17:04:39 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[SEM]]></category>

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		<description><![CDATA[And a cherished comment from a current client on my letter: While reading my latest edition of Inc. magazine, I came across this smart, witty and on-point letter about small businesses and SEO growth. Thought to myself, this person speaks for me, I have to hire this person! Guess I already did Kudos! Well done. [...]]]></description>
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		<title>Madison, WI, SEO Success Story</title>
		<link>http://lizmerfeld.com/archives/38</link>
		<comments>http://lizmerfeld.com/archives/38#comments</comments>
		<pubDate>Tue, 08 Apr 2008 23:19:15 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[SEM]]></category>

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		<description><![CDATA[&#8220;More people are finding me now through my web site than the ads on the Isthmus. That was not happening last year. You Are a Genius*, Thank you.&#8221; &#8211; Tim Quigley *Disclaimer: Liz Welsh is not actually a genius. She just plays one on the internet. Serious side effects may occur when she is paid [...]]]></description>
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		<title>SEO Case Study: LogicTrax</title>
		<link>http://lizmerfeld.com/archives/37</link>
		<comments>http://lizmerfeld.com/archives/37#comments</comments>
		<pubDate>Sun, 06 Apr 2008 15:32:58 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[SEM]]></category>

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		<description><![CDATA[LizWelsh.com wins first-page results for LogicTraX In mid-March we optimized the LogicTraX half of LogicHaul.com, a railcar fleet management company. We took 10 important words that they wished to be found under on Google and other search engines, and tweaked their site so that when searchers looking for their service typed those words into Google, [...]]]></description>
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		<title>SEO Case Study &#8212; Madison, WI</title>
		<link>http://lizmerfeld.com/archives/34</link>
		<comments>http://lizmerfeld.com/archives/34#comments</comments>
		<pubDate>Mon, 11 Feb 2008 16:10:06 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[SEM]]></category>

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		<description><![CDATA[LizWelsh.com takes Quigley Decks &#038; Fence from no presence in Google to the very first page, very first result (in under one month). In late December I was contacted by an Irish home improvement contractor based in Madison, Wisconsin, and serving greater southern Wisconsin. He had a website, but it was MIA in the search [...]]]></description>
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		<title>Febreze Tactics</title>
		<link>http://lizmerfeld.com/archives/26</link>
		<comments>http://lizmerfeld.com/archives/26#comments</comments>
		<pubDate>Mon, 11 Feb 2008 14:28:57 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://lizmerfeld.com/archives/26</guid>
		<description><![CDATA[Other kids had lemonade stands. My &#8220;twin cousin&#8221; and I &#8212; at 8 years old both budding ambitious (not to mention shady) businesspeople &#8212; opened a laundry stand on the sidewalk in his upscale Los Alimitos neighborhood one summer. We thought we were very shrewd because we collected trusting neighbors&#8217; laundry, and rather than wash [...]]]></description>
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		<title>Cowboy boots and bubble tea? A Google AdWords game.</title>
		<link>http://lizmerfeld.com/archives/35</link>
		<comments>http://lizmerfeld.com/archives/35#comments</comments>
		<pubDate>Mon, 11 Feb 2008 04:38:31 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[SEM]]></category>

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		<description><![CDATA[It began as most friendships do: all seafood, clogs, and ice parties. A few days later, naturally, we were drinking bubble tea under ice cube lights. Before long we were talking of cowboy boots and learning how to make gelato. Naturally, as friendships go, we spent endless hours talking of mini &#038; toy labradoodles, liposuction [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Content is Queen</title>
		<link>http://lizmerfeld.com/archives/31</link>
		<comments>http://lizmerfeld.com/archives/31#comments</comments>
		<pubDate>Tue, 18 Dec 2007 17:48:28 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[SEM]]></category>

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		<description><![CDATA[Clients with websites dominated by Flash (whose only text is embedded in graphics and video) sometimes ask me how to rank higher in search engines for their industry. My answer is simple. Content is Queen. Do what they do with their lyrics, but in html-visible text on your site, not audio or graphics. Take, for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>accolade sillier than Yahoo Ambassador?</title>
		<link>http://lizmerfeld.com/archives/28</link>
		<comments>http://lizmerfeld.com/archives/28#comments</comments>
		<pubDate>Mon, 03 Dec 2007 16:15:24 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://lizmerfeld.com/archives/28</guid>
		<description><![CDATA[When I became certified as a &#8212; drumroll please &#8212; Yahoo Ambassador at a former company, my colleagues and I joked that they should start addressing me as Madam Ambassador. I have always wondered how many brainstorm sessions took place before the Yahoo folks settled on &#8220;Ambassador.&#8221; And was it supposed to be funny, like [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>WYSIWYG (search engine marketing)</title>
		<link>http://lizmerfeld.com/archives/24</link>
		<comments>http://lizmerfeld.com/archives/24#comments</comments>
		<pubDate>Tue, 27 Nov 2007 17:16:35 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[SEM]]></category>

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		<description><![CDATA[Liz Welsh emailed me yesterday. Although I have been known to talk to myself, I haven&#8217;t yet reached the point where I&#8217;m emailing myself. This was a different Liz Welsh, from Kentucky. She had wanted to buy this domain name and found that it was already in use&#8211;by me. So she challenged me to a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Tao of SEM</title>
		<link>http://lizmerfeld.com/archives/25</link>
		<comments>http://lizmerfeld.com/archives/25#comments</comments>
		<pubDate>Tue, 27 Nov 2007 15:08:18 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://lizmerfeld.com/archives/25</guid>
		<description><![CDATA[One purpose of search engine optimization&#8211;to get a high ranking in Google&#8211;gets so much play that it&#8217;s sometimes easy to forget an equally if not more important purpose: Making your website more useful and usable so that you can convert website visitors into customers. Not cyber-people but flesh-and-blood people who will actually walk through your [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Postcards from the (blunt) edge</title>
		<link>http://lizmerfeld.com/archives/22</link>
		<comments>http://lizmerfeld.com/archives/22#comments</comments>
		<pubDate>Mon, 26 Nov 2007 18:50:51 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[SEM]]></category>

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		<description><![CDATA[Usually postcards are sent to cheer up a friend feeling blue or let someone back home know that even while trekking through the Puerto Rican rainforest, they are what&#8217;s on your mind. But I sent a handful the other day that I&#8217;m afraid don&#8217;t paint a sunny picture at all. Instead, the text that I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What&#8217;s a Thought Leader?</title>
		<link>http://lizmerfeld.com/archives/21</link>
		<comments>http://lizmerfeld.com/archives/21#comments</comments>
		<pubDate>Mon, 26 Nov 2007 18:28:02 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[SEM]]></category>

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		<description><![CDATA[The other day my mother, who was visiting from northern Wisconsin, kindly offered to drop me off at a local bookstore with my laptop while she shopped for shoes. Unfortunately there was no WiFi available, so I used the hour and a half to browse the marketing section. I grabbed a stack of books that [...]]]></description>
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		<title>Small Businesses and Search Engine Marketing</title>
		<link>http://lizmerfeld.com/archives/20</link>
		<comments>http://lizmerfeld.com/archives/20#comments</comments>
		<pubDate>Mon, 26 Nov 2007 18:08:32 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[SEM]]></category>

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		<description><![CDATA[Small businesses depend more on search engine traffic than larger firms, according to a study conducted by Hitwise in early 2007. eMarketer senior analyst Lisa Phillips reports, &#8220;The Internet is now an integral part of doing business for US businesses, large and small. Virtually all, 98%, of the 220 manufacturers surveyed by SVM e-Business Solutions [...]]]></description>
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