A letter to the editor I recently had printed in Inc. magazine:
Searching for Growth
Thank you for the prudent advice about outsourcing search-engine optimization [Ask Inc., January/February]. It’s a shame that some SEO firms aren’t above taking advantage of unknowledgeable customers with inflated fees. Fortunately, I’m beginning to see that more businesses are catching on to this and beginning to trust smaller, proven SEO firms, which often don’t have the egos of larger providers.
My advice: Find someone local to help you with SEO. And, just as this article advised, choose a company that comes up first in a Google search of SEO firms in your area. It’s what they’re paid to do, after all.
Elizabeth Avery Merfeld
President
LizWelsh.com
Madison, Wisconsin
