Case study written for Ignite Technologies, Inc., appearing in E-visions Summer 2010, by yours truly: “Using Technology for Global Communication”
The Challenge
Need to move large volumes of water or oil around the world? That’s not a problem for the Flowserve Corporation, global supplier of pumps, valves, seals, and automation to industries such as oil, gas, power, and water. It’s the flow of rich company communications to its small-city-size workforce spread out across more than 56 countries that had them scratching their heads.
Headquartered near Dallas, Texas, Flowserve struggled with relaying corporate messages in an engaging and efficient way to its 15,000 employees.
Executives, especially fresh faces like Flowserve’s newest CEO Mark Blinn, wanted to establish credibility and build rapport with workers, for starters. But it wasn’t as if they could just call an all-hands meeting down at the local Bennigan’s…. Read entire article.
