Usually postcards are sent to cheer up a friend feeling blue or let someone back home know that even while trekking through the Puerto Rican rainforest, they are what’s on your mind.
But I sent a handful the other day that I’m afraid don’t paint a sunny picture at all. Instead, the text that I chose for the cards, which I mailed to local businesses I’m interested in working with, is bleak and alarming: “Not on page one of Google? Why even have a website?”
But I didn’t mean to sound abrasive. I took my inspiration from the fact that “90 percent of searchers do not look past the third page of results, and 62 percent of searchers don’t go past one page,” according to research by iProspect and Jupiter Research.
It was my way of reminding the Small-Marts of southern Wisconsin that they can compete with its Wal-Marts via affordable, accessible search engine marketing.
If you’ve arrived at my website after receiving this postcard–or for any reason, really, thanks for visiting. Please poke around my site and contact me if you’d like to receive a complimentary website analysis and search engine marketing estimate.
